technology, media, and culture

  Improvement Plan: Analyzing Common Themes Reviewing common themes in technology development and how this influences the skills needed today as well as the expectations that form, clearly points to an audience-driven approach to navigating challenges that may arise. When people are factored into the process, this human-centered approach will enhance the experiences and opportunities that technology provides. Strategies to address limitations always include solutions that help reach the audience, whether this be through providing the proper tools for employees to build connections or utilizing data to better understand what the audience values; people are the root of technology.  There are many areas to consider when analyzing the advancements in technology, but one component is repetitive in addressing concerns, and that is utilizing technology to enhance our lives, not fighting to keep up with it. I reviewed leadership roles and the importance of creating positive environments. With

At the core: a human-centered approach to technology Flooded by new advancements in technology daily, we can often forget what makes it all work, and what the point of it all is, leaving us to go back to basics and examine how technology should enhance our lives, not replace us. Encouraging the human experience while reexamining organizational operations and the development of dynamics will prove to be beneficial in the future of technology.  Yoon (2022) asserts that, “social media has exposed the perils of technology designed without humans at the center, and its harmful effects on our mental health and emotional wellness. We’re missing what we removed from our interactions a decade ago: humanity, intimacy, depth, and empathy”. This demonstrates that in order to give audiences what they expect from technology, such as ease of use, efficiency, and connection, they need to be part of the development. Yoon (2022) adds that we need, "real conversations instead of mass influence"

  The Public, Journalism, and News Media Journalism has long shaped the stories told to audiences. Selecting which stories are told and how they are told is based largely on the type of content the audience expects, as well as following news values to deliver content the audience can also trust.    The ethical news values highlighted by Wilkins, Painter, and Patterson (2022) that journalists are expected to uphold are:  Accuracy  Confirmation  Tenacity  Dignity  Reciprocity  Sufficiency  Equity  Community  Diversity The Media Insight Project (2018) asserts, “the public says it wants accuracy – for the media to verify and get the facts right”, as the number one value for journalists to deliver. This chart from the Associated Press ranks aspects of journalism that are most important, for both the public and journalists, showing similar results.  Faria and Almiron (2021) assert that, “a human-centered approach to communication and media ethics should thus aband

  Expectation: Personalization In a world where our technological environments are constantly changing and growing, cutting through the noise to find value can be challenging. Businesses are trying to find connections with their audiences, and content personalization seems to be one solution to provide audiences with the content they want.  The Adobe Experience Cloud Team (2022) asserts that, “content personalization uses data about consumers to individualize their experiences when they interact with your brand…They can then tailor the content your customers see to match their needs and preferences”. Similarly, Marr (2022) states that, “since the arrival of Netflix and streaming services have upended the way we discover and consume entertainment media, every provider has invested in recommendation technology in order to more efficiently and accurately surface content with audiences that will find it valuable”. By using the various types of data available, businesses can leverage their