Staying Competitive to Remain Relevant

Staying Competitive to Remain Relevant

As technology evolves, the work of communication professionals similarly expands, weighing decisions that impact business plans, team building and development, and customer engagement.

Here are a few tips to help your organization stay ahead of the pack:

Be Creative

Your audience knows who your competition is, so organizations should use what works for individual teams to execute goals rather than trying to keep up with every trend and falling behind. Listen to your employees to maximize role fits and foster growth. A team that is happy and prepared to do their job will deliver better results. This is supported by Devalekar (2021) stating that, “if you’re not taking your employee’s experience into consideration, your customers will go elsewhere: companies with highly engaged employees outperform their competitors by 147%”.

Additionally, the Forbes Technology Council states, “staying competitive is a product of continually developing innovative ideas, which is driven by an inspired creative team”, suggesting that ensuring the needs of employees are being met will have direct results on the quality of work delivered. This is supported by Cancialosi (2018) who asserts, “the shift to continuous learning in a psychological safe environment helps to shift the culture of the organization to support future efforts creating a generative cycle aimed at enhancing performance”. Healthy, happy teams influence the creative ideas which are necessary to drive business.

Add Value

It can be overwhelming deciding which new tools to implement into strategies and which messaging approaches to take, so understanding what information the audience wants to engage with and delivering on that can help establish value that can’t be gained elsewhere. The Forbes Technology Council asserts, “it is easy to get so sucked into the latest technology crazes, such as blockchain, machine learning, artificial intelligence and internet of things sensors, that you forget the essential focus for longevity: solving customer problems”. Giving your audiences something they can’t get anywhere else will establish your products or services as fulfilling a prominent need and delivering on dependability over time.

Use Resources

Analyzing information is crucial to how businesses perform. The Forbes Technology Council asserts that, “leading technology companies succeed because they understand how to leverage the data that is collected”. This is a monumental tool in uncovering aspects of business that might go unnoticed. If these are not identified early on, they can cause the entire business structure to crumble. Continually analyzing information provides measurable results for efforts.  

 

References

Cancialosi, C. (2018, November 6). The critical role of culture in technology transformation. Forbes. https://www.forbes.com/sites/chriscancialosi/2018/11/06/the-critical-role-of-culture-in-technology-transformation/?sh=346de7c83807

Devalekar, A. (2021, July 14). Why high employee engagement results in accelerated revenue growth. Forbes. https://www.forbes.com/sites/forbesbusinesscouncil/2021/07/14/why-high-employee-engagement-results-in-accelerated-revenue-growth/

Forbes Technology Council. (2018, October 31). 11 ways to stay competitive as technology evolves. Forbes. https://www.forbes.com/sites/forbestechcouncil/2018/10/31/11-ways-to-stay-competitive-as-technology-evolves/

 

 


Comments

Post a Comment

Popular posts from this blog

New Policy Implications

Image
  New Policy Implications With emerging technologies, corporations need to consider the impact of such driving forces within society and produce policies that are reflective of current concerns. There are many discussions surrounding new policies as technology rapidly grows; why they are necessary and what those entail. Wolff (2021) states that, in the U.S. “there is a much greater reliance on litigation and liability regimes to address safety and security failings after-the-fact”. This demonstrates the need for more proactive approaches and policies that capture current concerns and situations. Betty Tushabe asserts that, “decisions [are] meant to provide us with a safe environment” and addresses the reality that “governments don’t always match the pace at which we’re trying to face these issues” (TEDxTalk, 2018). Wolff (2021) further discusses concerns regarding creating and implementation of new polices, stating, “setting clear standards and rules for an ever-evolving technolo
Read more

Expectation: Personalization

Image
  Expectation: Personalization In a world where our technological environments are constantly changing and growing, cutting through the noise to find value can be challenging. Businesses are trying to find connections with their audiences, and content personalization seems to be one solution to provide audiences with the content they want.  The Adobe Experience Cloud Team (2022) asserts that, “content personalization uses data about consumers to individualize their experiences when they interact with your brand…They can then tailor the content your customers see to match their needs and preferences”. Similarly, Marr (2022) states that, “since the arrival of Netflix and streaming services have upended the way we discover and consume entertainment media, every provider has invested in recommendation technology in order to more efficiently and accurately surface content with audiences that will find it valuable”. By using the various types of data available, businesses can leverage their
Read more

Leaders Navigating Technology

Image
  Leaders Navigating Technology The importance of leadership roles have new responsibilities with the advancement in technology, influencing dynamics within teams, business practices, and skill development. Continual growth of technologies means re-examining the structures within businesses and finding which tools and methods to utilize to achieve maximum results. Cortellazzo, Bruni, and Zampien (2019) found that “leaders are key actors in the development of a digital culture: they need to create relationships with multiple and scattered stakeholders, and focus on enabling collaborative processes in complex settings, while attending to pressing ethical concerns”. This demonstrates the wide scope of leadership responsibilities and the adaptability necessary to successfully navigate business in a tech world. This is supported by Jonk, Anscombe, and Aurik (2018) who state that, “as digitization disrupts at an ever-increasing rate, leaders are challenged to accurately anticipate shifts
Read more